LINE

Text:AAAPrint
Ecns wire

Palace Museum nets 1.5 bln yuan from cultural products in 2017

2019-02-19 16:33:15Ecns.cn Editor : Mo Hong'e ECNS App Download
The 2019 edition of The Imperial Palace Calendar was published on Sept. 10, 2018. (Photo/Chinanews.com)

The 2019 edition of The Imperial Palace Calendar was published on Sept. 10, 2018. (Photo/Chinanews.com)

(ECNS) -- The Palace Museum netted a whopping 1.5 billion yuan ($220 million) in sales revenue during 2017 through marketing its historical relics and cultural collections, Shan Jixiang, curator of the museum, said at the Yabuli China Entrepreneurs Forum.

The magnificent architectural complex, also known as the Forbidden City, and its vast holdings of imperial paintings, calligraphy, ceramics and antiquities make it one of the most prestigious museums in China and the world.

A Beijing consulting firm estimated that the Place Museum’s sales revenue increased from 600 million yuan in 2013 to nearly one billion in 2016. Data also showed that online sales of cultural products on e-commerce site Taobao.com alone totaled 50 million yuan last year.

The former imperial residence, a UNESCO World Heritage site since 1987, developed innovative products with usually lighthearted copywriting starting in 2013. The initiative became a sensation on the Internet because souvenirs had often appeared homogeneous and dull in the past.

The museum licensed 9,170 types of cultural creations by the end of 2016, a dramatic increase from 195 in 2013.

Shan said cultural products need to be creative in order to be popular and respond well to people’s tastes.

The museum also boosted its presence on the popular social media app WeChat, publishing fresh stories about past emperors or introducing history in a language style particularly popular among younger readers. 

Shan admitted the Beijing museum drew strength in cultural development from the National Palace Museum in Taipei, which houses part of its former collection.

Related news

MorePhoto

Most popular in 24h

MoreTop news

MoreVideo

News
Politics
Business
Society
Culture
Military
Sci-tech
Entertainment
Sports
Odd
Features
Biz
Economy
Travel
Travel News
Travel Types
Events
Food
Hotel
Bar & Club
Architecture
Gallery
Photo
CNS Photo
Video
Video
Learning Chinese
Learn About China
Social Chinese
Business Chinese
Buzz Words
Bilingual
Resources
ECNS Wire
Special Coverage
Infographics
Voices
LINE
Back to top Links | About Us | Jobs | 太阳城娱乐登入 | 菲律宾申博在线平台网
Copyright ©1999-2019 Chinanews.com. All rights reserved.
Reproduction in whole or in part without permission is prohibited.
太阳城娱乐登入
网站地图 太阳城网址 菲律宾申博开户 申博游戏登入 澳门金沙娱乐场
菲律宾申博在线手机下载登入 菲律宾太阳城娱乐网 太阳城亚洲开户 申博菲律宾太阳城现场登入
申博真人游戏 申博游戏登入 ag真人娱乐 现金网百家乐
澳门星际赌场 太阳城登入 澳门赌场 澳门银河赌场
申博现金百家乐 申博官方网址 申博登入网址 申博游戏下载